If you have a small business, you would have heard of the word Influencer Marketing. If you have been in the business for a while, you probably have tried, never succeeded, or succeeded but not as much as you hoped Influencer Marketing to be. In this article, I will talk about what exactly is Influencer Marketing, its significance to your business, and how to use it effectively to boost your brand and sales in 2021.
Pre-knowledge, Influencer marketing in Zimbabwe
Social media influencers are people with large audiences on social media such as Instagram, Twitter, and YouTube, whose popularity derives from their engaging and often self-referential posts. While being a celebrity is no guarantee of social media success, popular celebrities can sometimes receive free products in exchange for their endorsement of a product or brand. Social influencers who run sponsored posts, or endorse products, are often referred to as “brand influencers” or “advertorial influencers”. Influencer marketing is becoming a commonplace phenomenon, as brands turn to social media influencers to increase brand awareness and product exposure. Social influencers are trusted by their audiences and are seen as credible sources of information. When an influencer endorses a product, they are paid a fee for marketing it on their social media platform.
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Why Influencer Marketing?
It appears to be a credible approach for a small business to take advantage of especially since it does not come with a high cost of entry. Here, I will talk about how small businesses that have a shoestring budget can get started with influencer marketing.
Small businesses can tap into influencer marketing
Influencer marketing is a powerful way to extend your reach and raise awareness in a low-cost manner. Small business companies can also take advantage of influencer marketing through sponsored content. The goal when using this type of marketing would be to create trust with prospects and to increase brand visibility. In influencer marketing, the consumers will rely on the trusted opinion from the influences instead of the company itself. This needs to be done effectively so that the right message is being conveyed to the consumers.
A Broad architecture for a successful Influencer Marketing Strategy
- Find an influencer that matches your market and product/service
Offering one thing that may help you to become successful at influencer marketing is to find an influencer that matches your market and product/service offering. If you’re leveraging an influencer’s network around a specific passion point, it’s more likely to resonate with the audience of the brand. This audience is less likely to be turned off by the shout of “advertisement!” if there are people on the other end they already follow.
- Figure out what you’re going to pay and how much this could be worth in the long run.
Many small and midsized businesses do not take into account that they can profit from influencer marketing. Yet, the real reason why companies are reluctant to start this kind of campaign is that they are not sure what to pay for it. They are afraid to invest in something that they do not know. Building an influencer marketing strategy is the first thing we advise you to do — and we’ve already given out some useful tips on how to do so. Yet, figuring out the cost to reach an influencer and what this could be worth in the long run is one of the most important parts of creating a budget for influencer marketing.