Location intelligence gives you better insight into your customers. Location intelligence is the art of using location data to understand people and to make decisions based on that information. There’s a long list of reasons why organizations need location intelligence to better understand the local customers. But here are three of the most important ones:
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Gives you better insight into your customers
Imagine you are a car salesman. You have a good number of leads each day that come in via your website and call center, but most of them never become customers. If you could learn more about where they came from, who referred them to you, what they were doing when they saw your ad, how far away they were at the time – then you could treat each lead differently; maybe give some of them a free test drive. You would be able to focus on the leads from people who were actually nearby, or who had expressed an interest in your product recently; and maybe even for those who were worth your time, figure out which ones were actually at the dealership when you called them back.
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More accurate marketing for your business
Location intelligence is a vital component in any business today. It helps you to market your products and services to the right people at the right time. As a business owner, it is vital that you get the information you need in order to make smart decisions that will help your company grow.
You should be using location intelligence applications to find out who your best customers are and where they live, work and play. You can get this information from commercial or public sources, or by creating your own database based on your particular business. What you do with this information is up to you, but having accurate information will help you as a business owner make decisions that affect your bottom line.
Less guess work, more informed decisions!
Location Intelligence is the wave of the future
A retailer could learn that people who bought a certain kind of shoe also tend to buy a certain brand of soda, so they might decide to stock up on that soda at their shoe store and promote it in-store.
The digital revolution is all about data. Companies and individuals are collecting data on everything from their heart rates to the books they read. The digital revolution is also about technology. Location Intelligence is the wave of the future.
Increasingly, technology is enabling us to make associations between what we do and where we do it. A retailer could learn that people who bought a certain kind of shoe also tend to buy a certain brand of soda, so they might decide to stock up on that soda at their shoe store and promote it in-store.